A System Built for Clarity, Culture, and Civic Presence

Our design work balanced civic clarity with cultural nuance. The brandnow speaks fluently across investor decks, public signage, and digitalplatforms — always reinforcing Rua’s role as the living, breathing core ofMakkah’s future.




Rawajeh:
As Rawajehenters a new era as a holding company, it is set to play a transformative rolein reshaping the real estate landscape across the Kingdom. Our work focused ondeveloping a clear brand strategy that articulates Rawajeh’s future ambition,differentiation, and core value proposition; translating business directioninto a compelling narrative.

The bold new tagline, “Shaping Tomorrow,” captures the momentum Rawajehis building: a brand committed to progress, disruption, and long-term valuecreation.

We also conducted an extensive brand architecture study, defining therelationships between Rawajeh’s influential sub-brands and structuring themwithin a masterbrand model designed to support scale, clarity, and futuregrowth.

Finally, we developed a brand identity rooted incultural authenticity; one that reflects the ambition of our nation, supportedby a robust visual system that delivers a seamless and consistent experiencefor investors, partners, and the public alike.